小紅書（REDnote）is a platform that combines social media and e-commerce. It is also gaining influence in the Chinese market, becoming an important part of digital marketing.
The term “seeding” on 小紅書 refers to the behavior of users sharing and recommending products, brands, or shopping experiences on this social e-commerce platform to stimulate the purchase interest and desire of other users. In this context, “seeding” is a metaphor for planting a sense of affinity and need for a specific product or brand in users’ minds, thereby guiding them towards making a purchase.
Helps brands understand market opportunities and consumer needs through data analysis.
Content placement requires the creation of high quality content based on the target audience to increase brand exposure.
Ensure that the brand develops an effective action plan to achieve marketing objectives.
Evaluate the effectiveness of marketing activities through data analysis to provide a basis for future decision-making.
You can apply for the subsidy if you meet the following eligibility criteria
“The ESD Scheme is an additional scheme under the BUD Fund, which was set up by the Hong Kong Government on 15 July 2004 to assist local enterprises to expand into the Mainland market and enhance their competitiveness through e-commerce.
The funding ceiling is HK$1,000,000 out of the HK$7,000,000 cumulative funding ceiling of the BUD Fund.
The scheme provides funding support to enterprises in developing the e-commerce market in the Mainland, etc.
HK$1 million
75% of the downpayment can be applied for
Covers various business development areas, including domestic sales, brand promotion, rental and other operating expenses
HK$7 million
HK$1,000,000
Can apply for 75% down payment
Use of e-commerce related ideas and limited to the Mainland only
Include a total of HK$7 million
HK$100,000
No downpayment support
Simpler items, e.g. trademark registration, patent application, company website design, etc.
Included in the total amount of HK$7 million
